Marketing Communications Manager

You will be part of our India team based in New Delhi, reporting to the Country Director – India

The Company

Wizenoze aims to change the way people learn using the internet. We develop software that helps people discover information that matches their interests and abilities. Using our tools, students have demonstrated improved learning outcomes. Come and join us in creating the best products to unlock the full potential of each and every student.

At Wizenoze we have the world’s largest online collection of trusted learning resources. We then match the best resources to the school curriculum and vocational courses. 

Wizenoze is an award-winning startup in its scale-up phase. Our best asset is our team. We are a diverse mix of smart people from 10 nationalities with backgrounds in education, technology, science, and commerce. 

Full-time, starting ASAP – You will be part of our India team based in New Delhi, reporting to the Country Director – India

The job

The role includes chalking up marketing and stakeholder communications plans and converting the plan to action by designing marketing collaterals, presentations and drafting press releases, helping the sales team with marketing ideas. The key role deliverables expected, but not limited to as follows

  • Developing and owning the corporate stakeholder communications plans
  • Developing the global Marketing Communications program, and the regional plans on an annual and quarterly basis
  • Assisting project leaders across both the external digital platforms including the website, social media, customer portals, etc. and the internal communications platforms including the internet and other various engagement platforms.

Driving Strategic Content :

  • Well defined content factory calendar-driven with passion and operational intensity
  • Content tailored to capture attention and drive engagement of C suite personas across the EdTech industry, and with school and college leadership to bring relevancy.
  • Under limited supervision from the digital and business leaders, generating written promotional posts (e.g. social media posts, go-to-market and recruiting, web posts, internal comms, etc.), based on pre-existing content (e.g. events, bios, news, thought leadership, etc.) and gaining appropriate reviews and approvals

Content Distribution:

  • Design and execute content distribution through campaigns, physical and virtual events
  • Posting of content on all marketing platforms, including social media (LinkedIn, Twitter, Facebook, YouTube, Instagram), website, intranet and Discover.
  • Follow social media regularly and manage retweets
  • Coordination with regional business leaders team on above content dissemination to align with and leverage the different programs
  • Supports coordination with functional teams on above content dissemination

Channel and Customer Engagement:

  • Create and deliver digital and physical platforms to support segment with channel partner engagements and customer engagement.
  • Drive customer engagement through content and deliver content as a service to Digital Marketing and Demand generation teams.

Performance Measurement:

  • Continuous monitoring of content performance metrics and customer engagement.-
  • Creates reporting and overall status overview on the performance of the digital campaigns for organisation leaders and other stakeholders
  • Keep track of website analytics and inform Wizenoze

Outcome Measurement:

  • Continuous monitoring of outcomes (#Funnel, Revenue, Relationships) and publishing dashboards of programs.
  • Maintain tracking sheet to monitor the progress of projects and placement of postings
  • Continuous focus on process improvement, Impact / ROI, effectiveness / efficiency

Digital event management:

  • Planning and executing webinars, hackathons, and other online events to drive the brand story

Website Management:

  • Post as requested by Wizenoze people
  • Content: add and delete the content as requested e.g. case studies, jobs, news stories
  • Support with carrying out API focus plan
  • Keep track of website analytics and inform Wizenoze

General support:

  • Campaign’s material gathering and support
  • ·end out trial period emails and manage drip.
  • Support with finalizing big projects like White Paper, API focus, and Developers Portal
  • Gathering localized materials for different countries – extra focus on India.
  • Support with executing message plan (monthly newsletter)
  • Manage Drip for the newsletter and other things
  • Supports any other day-to-day activities and monitoring around the digital program, including the information mailbox, media tracking tools, social feeds, and addressing needs as appropriate

Skills

Having experience in one or more of these industries is highly desirable – B2B Information technology, professional, education, or related field.

  • Understanding of informational needs in education;
  • Affinity for digital properties including websites and social media, and preferably experience writing explicitly for these platforms
  • Digital campaign execution experience with a focus on multi-channel analytics
  • Technology savvy to quickly get up to speed in various marketing tools and platforms (e.g. social media scheduling platforms, SharePoint, web content management systems, etc.)
  • A strong organizational, attention to detail and process-oriented skillset is a must, in order to manage the volume and detail needed to promote world-class content in a fast-paced environment
  • Be a real team player, work closely in an agile, fast-paced environment, and demonstrate the impact
  • Good communication skills
  • Graphic Design Skills- Adobe suite
  • Interest in educational content and motivated to work on a product for students as you will spend a good amount of your time on educational websites
  • Able to work remotely
  • Fluent in English. 

Personal traits

  • 2 years’ experience in campaign coordination
  • Excellent written, oral, and presentation communication and stakeholder engagement skills
  • Proven ability to manage complex processes and/or projects at a global level.
  • High level of networking, team building, and stakeholder management skills.
  • Good analytical and critical thinking skills
  • Technical skills: advanced knowledge of MS Office, DRIP, and Content Creation tool
  • Strong knowledge of technology and various platforms including social media platforms, web content management platforms, etc.
  • B2B marketing, with experience in professional services or similar industries.
  • Marketing measurement and analytics knowledge
  • Self-motivated and proactive; you need to be able to organize and structure your working time and tasks partially yourself.
  • Passionate about bringing quality products to market and ensuring their success.
  • Entrepreneurial and self-driven
  • Great attention to detail, but work at speed
  • Curious, we want to get better every day
  • Focused on helping the team win, before personal gain.

Culture

We aim to create an environment in which every employee can thrive and unlock their full potential. You will have a great deal of autonomy and will be able to impact the lives of learners worldwide. The company culture is open and non-hierarchical; we value everyone’s input and opinion. At Wizenoze you will be working in an award-winning start-up. We have been awarded multiple times for our societal impact and our potential to disrupt. 
We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgment when it comes to any one of the things that make you who you are – your gender, race, sexuality, or religion. All you need is a passion for education and technology and a desire to impact the way people learn.

What will we give you:

  • Exciting work environment with great growth prospects
  • A position that can contribute greatly to the quality of our market ecosystem
  • 25 holiday days, based on a full-time assignment.
  • A flexible working environment

A well-thought-out cover letter explaining why you fit the above responsibilities and want to work for Wizenoze will put you at the top of the list. Please contact us at india@wizenoze.com

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